pureDKNY
the packaging

the carton

straightforward in its authenticity - sustainable forestry initiative certified manufactured, certified forest paper made with 100% renewable energy at a carbon neutral mill, compostable, wrapped in biodegradable and compostable NatureFlex™.

the bottle

organic in shape. inspired by a drop of water. the bottles appear to be formed by nature. 100% recyclable glass and high-purity aluminum caps.



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